Tuesday, August 10, 2010

Epidemics/The Tipping Point by Malcolm Gladwell

Yesterday I finished reading the book The Tipping Point by Malcolm Gladwell. In this post I would like to express the points the author made about epidemics and how they come about. One of the points expressed in the book about epidemics that I found interesting was the Law of the Few chapter. The Law of the Few chapter was based on people called connectors, mavens, and salesmen who aid in the starting points of epidemics. The role and/or premise of the connector is to know and relate many people other than personal friends. The role and/or premise of the maven is to have an expanded(ing) knowledge about things such as cars, deals, etc. The role and/or premise of the salesmen is to find innovators who create and/or start new trends that are not normally found in the mainstream world. Another point the author made in the book is in the chapter called,The Stickiness Factor. The Stickiness Factor chapter is based on how the stickiness of an idea is a component in an epidemic. The chapter used the example of the television show Blues Clues, and how the production of the show propelled its success. For example the show aired one episode 5 days a week which gave viewers the opportunity to make new assumptions and conlusions each time the show was viewed. If any errors are within this post please, please comment.

No comments:

Post a Comment